The Curious Properties of Intuitive Web Pages by Jared M. Spool - An Event Apart Boston

It's another Full-length Friday! In this 60-minute video caught live at An Event Apart Boston 2012, Jared M. Spool discusses the surprisingly unintuitive logic behind the creation of “intuitive” websites.

When a web page works, your users know exactly what to do. Everything makes sense, and they accomplish their goal, pleased with your site. But when pages don't work, users get flustered and confused. It turns out that intuitive web pages abide by a set of curiously unintuitive properties. Watch Jared explain how to merge interaction design, visual design, information architecture, and other skills together to assemble web experiences that delight your users.

Jared Spool is the founder of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability. One of the most effective, knowledgeable communicators on the subject of usability today, Jared has been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. At User Interface Engineering, he has guided the research agenda and built UIE into the largest research organization of its kind in the world.

Brilliant as he is, Jared is but one of twelve dazzling designers and thinkers speaking at An Event Apart San Francisco, December 9–11, 2013. An Event Apart holds eight conference events of year, in cities like Atlanta, Seattle, Chicago, and more. There are only two events left in 2013, and one of those (An Event Apart Austin) has already sold out—just like every other AEA event for the past three years. So don't miss this final chance in 2013 to learn from Jared Spool and eleven other luminaries at America's leading design conference for people who make websites. Reserve your ticket for An Event Apart San Francisco today!

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