Why You Should Attend An Event Apart

Sometimes, to do your best work, you need a change of pace, to get out from behind your desk for a bit and open yourself up to a whole new world of people and ideas. Attending a conference is a great way to do exactly that. It’s a chance to stretch your legs and your mind.

Here are just a few reasons why An Event Apart (AEA) is a great choice:

  1. Learn from the best—our speakers aren’t just industry leaders with years of experience and deep insight. They’re also engaging, inspiring thinkers who are passionate about sharing what they’ve learned and helping you level up your skills.

  2. Learn what’s next—we don’t just present what’s happening right now. We also look ahead to what’s around the corner. Just a few of the topics people heard about on our stage before the rest of the industry knew they were coming: responsive web design, mobile-first practices, content strategy, and CSS Grid.

  3. Learn from your peers—our attendees are dedicated professionals with experience and know-how from years in the field. The person you bump into at the opening night reception may have faced and overcome the exact problem you’re facing now, or know someone who has. They’re some of the smartest people you’ll ever meet. (Learn more about who attends AEA.)

  4. Immediate takeaways—we emphasize to all our speakers that while inspiration and insights for the future are great, what every talk needs to have is tips and techniques you can take back to your desk right now. And, time and again, they deliver.

  5. Share what you learn—we’ll send you off with copies of all the speaker slides, so you can use the same examples when you present what you learned to the rest of your team. Between that, the page of resources we collect from speakers for each event, the Slack team we set up for each event, and our free video library of talks from past years, you’ll be able to keep the learning going long after the conference glow has faded.

Countering Common Objections From Management

“This is a lot to spend.”

Travel, lodging, registration—it adds up. We get it. But this isn’t just a one-off trip for you. It’s a long-term investment in your ability to deliver what your organization needs. It’s not just learning new practices, but having an idea of what’s coming down the pike, so you’ll be ahead of the curves your competitors will struggle to navigate. And it’s not just an investment in you, but in your whole team, because what you learn at AEA you’ll bring back to everyone.

“How do we know this event is worth it?”

We’ve been producing conferences since 2006, and over those years we’ve kept a laser focus on delivering the best conference we can, always pushing to improve, never settling for good enough, and learning by listening to our attendees. The number of people who come back year after year is testament to the value we deliver. They know AEA gives them something they can’t get anywhere else.

“We just can’t have you out of touch for that long.”

Not to worry, we’ll keep you connected to your office. We bring in our own tech crew to set up a dedicated Wi-Fi mesh just for attendees, and to monitor the situation on-site to correct any technical problems ASAP. We’ve even been known to install dedicated high-load circuits in venues, just for the length of the show. The lines of communication will stay open. (And congratulations on being so essential to your team!)

Getting Started

Not sure how to get the ball rolling? Check out these tips on making the case (for anything, not just conferences!).