Video from An Event Apart
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“Digital Marketing Strategies for the Busy ‘Web Master’” by Sarah Parmenter – An Event Apart video
Thanks to dwindling attention spans and the pace at which online content refreshes, reaching through the screens of our customers to hold their attention is becoming increasingly difficult. In this 60-minute presentation, Sarah Parmenter discusses the idea of quarterly website design reviews with a “design once use everywhere” mantra, and digs into the ever-changing world of Instagram algorithms, Facebook marketing, and topical social media takeaways for immediate implementation.
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“10 Things You Can and Should Do with SVG” by Chris Coyier – An Event Apart video
You’re already aware of SVG. You already know it’s a vector image format. But how does that affect your daily life as a front-end developer and designer? In this fun, compelling, and information-packed live presentation recorded at An Event Apart Denver 2017, Chris Coyier counts down 10 things you could (and should!) be doing with SVG.
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“Performance as User Experience” by Aaron Gustafson—An Event Apart video
Design is problem solving. Each and every day, we are tasked with finding ways to reduce the friction our users experience on the Web. That means streamlining flows, reducing cognitive load, and writing more appropriate copy, but user experience goes far beyond the interface. Our users’ experiences begin with their first request to our servers.
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“Choose Your Animation Adventure” by Val Head—An Event Apart video
Animation has come a long way on the modern web and now we have a long list of choices for how to make something move on screen: CSS, JavaScript, SVG, the Web Animation API. With so many options, how can you be sure which is the best choice for your project?
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“Prototyping: The Scientific Method of Business” by Daniel Burka—An Event Apart Denver 2017
For years, designers and developers have adapted prototyping and research to answer the most pressing questions that businesses face. Daniel Burka shows how you can level up your effectiveness by answering the right questions, working at the right level of fidelity, involving a diverse group of experts, and researching at the right speed.
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“The Last Ten Percent” by Cassie McDaniel – An Event Apart video
You’ve been grinding for weeks. You’ve done your due diligence and tested designs with users and colleagues. You’ve spoken to the client, they’re convinced you’re amazing. Everything looks great in every browser, on every popular device. You think you’re done. But you’re not done, you’re just getting started.
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“Measuring the Customer Experience” by Gerry McGovern – An Event Apart video
The best way to understand digital user experience is to measure the time and effort required to complete top tasks. That’s why the most successful digital brands, from Amazon to Google, are relentless in their focus on saving their customers time. To succeed as these companies do, we must discard our organization-centric model of production, and accurately measure task completion and time-on-task.
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“From Research to Redesign” by Jeffrey Zeldman—An Event Apart video
Meaningful redesigns start with research. From competitive surveys to making sense of analytics, and from stakeholder interviews to customer research, every fact we uncover is another step in the direction of a design that solves real problems. In this hour-long presentation captured live at An Event Apart Denver, An Event Apart co-founder Jeffrey Zeldman shows how, the more you learn about your product’s business strategy and its customer’s needs and desires, the better your designs will work.
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“Story First: Crafting Products That Engage” by Donna Lichaw—An Event Apart video
While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story. In the moment, we humans experience everything as if it were a story. The better the story, the more likely we are to want to use a product, continue to use it, pay to use it, and recommend it to others.
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“Design for Real Life” by Eric Meyer—An Event Apart Denver 2017
We constantly stress-test our work by subjecting it to a wide variety of devices, by simulating different connection speeds, and by testing it under extreme server load scenarios. But have you ever stress-tested your work for unexamined assumptions, emotional minefields, or usability in situations of extreme distraction?
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“Graduating to Grid” by Rachel Andrew—An Event Apart Denver 2017
When CSS Grid Layout shipped into multiple browsers in the Spring of 2017 it heralded the dawn of a new way to do layout on the web. In this video, captured live at An Event Apart Denver: Special Edition, Rachel Andrew looks at what went right or wrong in these first few months, and offers help to those struggling to transition away from legacy methods.
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“Where Accessibility Lives” by Derek Featherstone—An Event Apart Denver 2017
Level Access’s Derek Featherstone shows how to take your work to a new level by integrating accessibility and inclusion into your existing design and development process. You'll walk away with real-world examples of making accessibility live in your automation tools, style guides, pattern libraries, and design systems, ready to create a more accessible and inclusive web.
