Tom Greenwood

Tom Greenwood
  • @eatwholegrain
  • LinkedIn: tomgreenwood

Tom Greenwood is the co-founder and Managing Director of Wholegrain Digital, a B Corp Certified digital agency in London specializing in high performance, low carbon WordPress design and development for purpose-led organizations.

Active in the sustainable design scene since the early 2000’s, he created the first sustainable product design guide when “product” still meant physical things. In the digital space, he has been a prominent voice in raising awareness of the environmental impact of the web, co-authoring the Sustainable Web Manifesto and leading the project to create the first website carbon calculator and publishing the monthly greenweb newsletter Curiously Green.

He is the author of Sustainable Web Design from A Book Apart, which makes the case for considering the environmental impacts of digital products and using sustainability as a lens to help us create a web that is better for both people and the planet.

Tom lives in a national park on the south coast of England where he enjoys running around the forest barefoot, jumping in the sea and exploring natural health. He is also a co-founder of the organizational development consultancy, Treeka, exploring the interconnectedness of personal and organizational growth.