Margot Bloomstein

  • @mbloomstein

Margot Bloomstein draws on nearly 20 years of experience helping shape content strategy as a practice and industry by leading workshops, keynoting conferences, and consulting for marketing teams in a range of institutions. The principal of Appropriate, Inc., she’s an author, consultant, and brand and content strategist. She is the author of the forthcoming Trustworthy, a guide for using content and design to foster trust, and Content Strategy at Work. Margot’s work in message architecture-driven content strategy shapes the communication of key tenets of the American Montessori Society, crisis response at Harvard University, and cultural tourism in the state of Nevada. Her clients also include Fidelity, Lovehoney, Scholastic, Sallie Mae, Lindt and Sprüngli, and the Rhode Island Public Transit Authority.

A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot is a popular speaker at conferences around the world. She also produces BrandSort and teaches in the content graduate program of FH Joanneum University in Graz, Austria. She advises Women Talk Design, a network of underrepresented speakers in design and adjacent industries. She also actively participates in discussion around content, design, and trust on Twitter at @mbloomstein. And yes, she’d love to meet your dog.

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