Lara Callender Hogan is an engineering leader and the author of Designing for Performance (O’Reilly, 2014), Building a Device Lab (Five Simple Steps, 2015), and Demystifying Public Speaking (A Book Apart, 2016).
Lara champions engineering management as a practice, having built and led engineering organizations as an Engineering Director at Etsy and VP of Engineering at Kickstarter.
In her world tour to advocate performance to designers and developers alike, Lara has keynoted the Velocity Conference, presented at Google I/O, and given talks at companies like The New York Times to help shift them toward a culture of performance. While at Etsy, Lara co-created the initial physical device labs, and co-authored a tutorial and book for companies interested in building their own lab.
To connect her passion for performance with her activism, Lara donates all of the proceeds from Designing for Performance to charities focused on supporting underrepresented people in tech.
Lara also believes it’s important to celebrate career achievements with donuts.