Kevin M. Hoffman

Kevin M. Hoffman
  • @kevinmhoffman
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Kevin M. Hoffman has been making great web design happen for 15 years, as a strategist, educator, and information designer. He did hard time as ye olde “webmaster” in public libraries and universities as a team of one, designing and coding his way through microsite after microsite and redesign after redesign. While leading web communications strategy at the University of Baltimore and MICA, he also taught a younger generation of web designers in both BFA and MFA design programs, introducing them to web standards before browsers introduced those same standards into their codebase.

While at Jeffrey Zeldman’s Happy Cog, he directed the user experience design practice for nearly four years, overseeing all aspects of project definition, information design, and content strategy. He collaborated with fantastic clients like Harvard University, Nintendo, MTV, and the United States Holocaust Memorial Museum to find approaches to their web and mobile experiences that balance innovation with sustainability. His ideas transformed the way in which work got done at Happy Cog by introducing visual facilitation, full-day kickoff workshops with clients, and a more “agile,” sketch-based approach to the design process. Kevin continues to share those ideas all over the world at conferences like SXSW, UX London, the IA Summit, and UI. You can read his thoughts about designing better collaboration at A List Apart, UX Booth, .net Magazine, and Happy Cog’s blog, Cognition.

Kevin provides strategic consulting and workshops to both clients and agencies alike, helping them move their web presences into this newfangled, device-independent, software-as-a-service digital world. Occasionally he likes to host some karaoke as his alter ego, Keyboard Man. He can be reached on Twitter at @kevinmhoffman.

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