Erika is the co-founder and Director of Strategy at Mule Design. She is adept at helping clients articulate their goals and frame their problems to ensure successful design solutions, and encourages everyone to embrace the sure power of the clarifying question.
She speaks and writes about the importance of natural language to a successful interface and the folly of excluding writers and strategic thinkers from design teams. Past appearances include the Future of Web Apps, Web 2.0 Expo, and Confab – the content strategy conference.
Many hours spent negotiating contracts and her more recent zeal for insufferable athletic pastimes have given rise to Running from the Law, a podcast devoted to business law and endurance training. She is also the San Francisco chapter organizer of CreativeMornings, a monthly breakfast lecture series.
In her spare time, she fights empty and political business jargon at Unsuck It.