Brian Oberkirch leads a social web consultancy and tries to make things people will truly love. He has thought thoughts and written words and scribbled diagrams and goaded people to use the Force for good in the service of companies like Nokia, Dow Jones, Sony and others. He loves startups and vintage cocktails, is from Louisiana, and, as such, is usually talking about what he is going to eat next. He is taken with words. He may blog overmuch at brianoberkirch.com.