AEA News posts tagged ‘gerry mcgovern’
The best way to understand digital user experience is to measure the time and effort required to complete top tasks. That’s why the most successful digital brands, from Amazon to Google, are relentless in their focus on saving their customers time. To succeed as these companies do, we must discard our organization-centric model of production, and accurately measure task completion and time-on-task.
Gerry McGovern: The Tools I Use
The latest in our series “The Tools We Use” features Gerry McGovern, founder of Customer Carewords and author of multiple books.
Top Task Management: Making it Easier to Prioritize by Gerry McGovern—An Event Apart video
Top Tasks Management is a method, developed over ten years of research, that helps you focus on what really matters in your projects, giving you the evidence to remove that which doesn’t. It’s been used to great effect by organizations such as Cisco, Microsoft, Lenovo, Google, IBM, VMWare, and the European Commission.