Posts tagged ‘content strategy’
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“Story First: Crafting Products That Engage” by Donna Lichaw—An Event Apart video
While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story. In the moment, we humans experience everything as if it were a story. The better the story, the more likely we are to want to use a product, continue to use it, pay to use it, and recommend it to others.
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Mission Possible: Stakeholder Alignment – An Event Apart video by Kristina Halvorson
Even if you aren’t the most persuasive speaker or the most powerful person in your organization, you can get your stakeholders to set aside personal agendas in favor of shared standards and strategy. Kristina Halvorson shows how in this 60-minute presentation caught live at An Event Apart Denver 2017.
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Articles, Links, and Tools From An Event Apart Denver: Special Edition 2017
Links, articles, tools, resources, and information from the speakers at An Event Apart Denver 2017.
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Articles, Links, and Tools From An Event Apart San Francisco 2017
Links, articles, tools, resources, and information from the speakers at An Event Apart San Francisco 2017.
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Articles, Links, and Tools From An Event Apart Chicago 2017
Links, articles, tools, resources, and information from the speakers at An Event Apart Chicago 2017.
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Articles, Links, and Tools From An Event Apart DC 2017
An in-progress compendium of links, resources, and information from the speakers at An Event Apart DC 2017.
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Articles, Links, and Tools From An Event Apart Boston 2017
An in-progress compendium of links, resources, and information from the speakers at An Event Apart Boston.
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Articles, Links, and Tools From An Event Apart Seattle 2017
An in-progress compendium of links, resources, and information from the speakers at An Event Apart Seattle.
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Articles, Links, and Tools From An Event Apart San Francisco 2016
An in-progress compendium of links, resources, and information from the speakers at An Event Apart San Francisco.
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Articles, Links, and Tools From An Event Apart Orlando 2016
An in-progress compendium of links, resources, and information from the speakers at An Event Apart Orlando.
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Articles, Links, and Tools From An Event Apart Chicago 2016
An in-progress compendium of links, resources, and information from the speakers at An Event Apart Chicago.
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Articles, Links, and Tools From An Event Apart DC 2016
An in-progress compendium of links, resources, and information from the speakers at An Event Apart DC.