Posts tagged ‘brand’
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“Digital Marketing Strategies for the Busy ‘Web Master’” by Sarah Parmenter – An Event Apart video
Thanks to dwindling attention spans and the pace at which online content refreshes, reaching through the screens of our customers to hold their attention is becoming increasingly difficult. In this 60-minute presentation, Sarah Parmenter discusses the idea of quarterly website design reviews with a “design once use everywhere” mantra, and digs into the ever-changing world of Instagram algorithms, Facebook marketing, and topical social media takeaways for immediate implementation.
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Designing Engagement by Jaimee Newberry – AEA Video
Jaimee Newberry shares important considerations in design thinking, on-boarding, and copywriting to help your products become more fun, more delightful, and more emotionally engaging experiences for your users.
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AEA Resources: Articles, Projects, and Polyfills From An Event Apart San Diego 2014
An Event Apart San Diego has entered the history books. Use the show-related resources listed here to keep track of what you learned, and keep on learning new things.
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Setting The Right Tone: A Few Words With Kate Kiefer Lee
We took a few moments to talk about design, the use of proper voice and tone, and other touchy subjects with MailChimp writer and editor Kate Kiefer Lee.
