Video URL: http://vimeo.com/317359425

“Till Launch Do Us Part,” by Dan Mall – An Event Apart video

Front-end developers take designers’ pretty pictures and turn them into real-live websites and applications; they convert ideas and sketches into real things that people can use. Yet they rarely get the respect they deserve. It’s time for that to change.

In this 60-minute presentation captured live at An Event Apart Orlando 2018, Dan Mall shares a new design process that’s more inclusive, more collaborative, more productive, and even more fun. You’ll learn to sketch together to be more efficient and effective as a team; to decide in the browser more often; and even to write JSON for your developer. Discover new ways of shipping products at higher quality in record time.

Dan Mall is the Founder and Design Director at SuperFriendly, where he and his team defeat apathy and the forces of evil with heroic creative direction, design, and strategy. An award-winning art director and designer, he has worked for clients including ESPN, Kraft, Apple, Google, Microsoft, GE, Crayola, Lucasfilm, The Mozilla Foundation, Thomson Reuters, and The Sherwin-Williams Company. Dan writes about design and other issues on Twitter as @danmall and on his industry-recognized site, danielmall.com.

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