“From Research to Redesign” by Jeffrey Zeldman—An Event Apart video

Video URL: http://vimeo.com/289397578

Meaningful redesigns start with research. From competitive surveys to making sense of analytics, and from stakeholder interviews to customer research, every fact we uncover is another step in the direction of a design that solves real problems. In this hour-long presentation captured live at An Event Apart Denver, An Event Apart co-founder Jeffrey Zeldman shows how, the more you learn about your product’s business strategy and its customer’s needs and desires, the better your designs will work.

Dubbed “King of Web Standards” by Business Week, Jeffrey Zeldman (@zeldman) founded and publishes A List Apart “for people who make websites,” co-founded publishing house A Book Apart, and leads studio.zeldman, a design consultancy in New York. Jeffrey teaches interaction design at New York’s School of Visual Arts and has written two books, notably the foundational web standards text Designing With Web Standards, currently in a 3rd Edition translated into 15 languages.

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