Erika Hall Demystifies Design in The Wall Street Journal

“Design is merely the set of decisions you either make or set aside when you create your product. You cannot not design. Good design will contribute to your product being understandable, credible and valuable. ‘Bad’ design leads to the opposite and often results from not making conscious decisions or of leaving those decisions up to people who did not have the necessary skills. However, no amount of polish or prettification can save an application without clear value to the user. And more design or more obvious design isn’t necessarily better design.”

One of our favorite An Event Apart speakers, Erika Hall, demystifies design for business leaders in The Wall Street Journal.

Erika is one of twelve great speakers who will share insights, experience, and inspiration at An Event Apart Chicago this year.