“Digital Marketing Strategies for the Busy ‘Web Master’” by Sarah Parmenter – An Event Apart video

Thanks to dwindling attention spans and the pace at which online content refreshes, reaching through the screens of our customers to hold their attention is becoming increasingly difficult. Nowadays the job of the multi-faceted web designer is to not only know the latest techniques for building in Grid, but also know how to get that work seen amid the saturated world of digital marketing.

In this 60-minute presentation recorded live at An Event Apart Denver 2017, Sarah Parmenter discusses the idea of quarterly website design reviews with a “design once use everywhere” mantra, and digs into the ever-changing world of Instagram algorithms, Facebook marketing, and topical social media takeaways for immediate implementation.

Sarah Parmenter owns You Know Who, a small British design studio now in its second decade. She specializes in iOS User Interface design; regularly contributes to various online and printed media; and speaks at related conferences all over the world. Sarah’s straight-talking nature and no-fuss approach to projects have landed her many great contracts over the years, with various well-known brands in the UK, US, and abroad.

Enjoy all the videos in An Event Apart’s library! There are over 30 hours of them—all absolutely free! For more insightful presentations by the industry’s best and brightest, come to An Event Apart—three days of design, code, and content for web, UX, and interaction designers. And for your free monthly guide to all things web, design, and developer-y, subscribe to The AEA Digest.