Designing Using Data by Sarah Parmenter – An AEA Video

Multi-platform design is hard. Decisions about content structure and hierarchy are often made hastily, with little foundation in reality. In this 60-minute video, caught live at An Event Apart Orlando 2014, Sarah Parmenter says it's time to stop slavishly aping the latest UI trend. Instead, let's design with data, producing designs and systems that yield predictable and desired results. Over the course of her presentation, you'll learn to design functional, beautiful interfaces with a solid backbone, supported by information-led processes—all tempered by your unique experience as a designer.

Sarah Parmenter owns You Know Who, a small British design studio now in its tenth year. She specializes in iOS User Interface design; regularly contributes to various online and printed media; and speaks at related conferences all over the world. Sarah's straight-talking nature and no-fuss approach to projects have landed her many great contracts over the years, with various well known brands in the UK, US, and abroad. In 2012, net magazine named her Designer of the Year.

Catch Sarah's new presentation, “Designing For Social Behavior,” at An Event Apart Boston, May 11-13, 2015, or at An Event Apart San Diego, June 8-10, 2015. For the latest on AEA, follow us on Twitter, Google+, or Facebook. And for the latest web design news plus special offers, discounts, and more, subscribe to our mailing list.