Video URL: http://vimeo.com/379840879

“Designing for Personalities” by Sarah Parmenter—An Event Apart video

Just as our designs today must accommodate differences of gender, cultural background, and other factors, it’s time to create apps, websites, and internal processes that account for still another strand of human diversity: our very different personality types.

In this presentation captured live at An Event Apart in 2019, designer Sarah Parmenter shares real-life case studies demonstrating how businesses and organizations large and small are learning to adjust the thinking behind their websites and processes to account for the wishes, needs, and comfort levels of all kinds of people.

We know that the world is full of different conventions—currency, measuring systems, and more—and our web forms address these differences. Let’s do the same for the emotional and psychological assumptions behind our customer profiles.

Enjoy all the presentations in An Event Apart’s video library! There are over 60 hours of great talks for you to enjoy and learn from—all absolutely free! For more insightful presentations by the industry’s best and brightest, come to An Event Apart—three days of design, code, and content for web and product designers. And for free regular updates on all things web, design, and developer-y, subscribe to our mailing list.