Video URL: http://vimeo.com/313106299

“Beyond Engagement: the Content Performance Quotient” by Jeffrey Zeldman—An Event Apart video

Our products are tasked with providing ever-higher levels of “engagement,” but should they be? For many sites, analytics demonstrating high levels of “engagement” may actually be signs of failure. In this 60-minute talk filmed live at AEA, Jeffrey Zeldman introduces a new measure of design success: the content performance quotient. Learn how relentlessly trimming content and architecture, honing UX and UI, and shoring up technical performance can create experiences that are better attuned to today’s web. You’ll even find out how to sell this change in design thinking to your bosses, clients, and colleagues.

Dubbed “King of Web Standards” by Business Week, Jeffrey Zeldman co-founded An Event Apart with Eric Meyer; publishes A List Apart and A Book Apart books; teaches in the MFA, Interaction Design program at School of Visual Arts, New York; hosts The Big Web Show (“Everything Web That Matters”) podcast; and runs the studio.zeldman design agency. Jeffrey has written two books, notably the foundational text, Designing With Web Standards, currently in a 3rd Edition. He was the first human inducted in the SXSW Interactive Hall of Fame.

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