An Event Apart Seattle 2019

Three days of design, code, and content

Set yourself apart.

An Event Apart Seattle is a three-day conference with 17 sessions and an intense focus on digital design, UX, content, code, and more, giving you deep insights into where we are now and where things are going next.

Seating is limited — Register Now!

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Event Schedule

  1. Arrival Day

  2. Early registration/Badge pick-up

    Avoid the check-in line Monday morning by checking in Sunday afternoon outside the main ballroom. We’ll be fully staffed to get you checked in for the event, and to answer any questions you might have. Be the first to get all the goodies and breeze straight into the ballroom the next morning!

  1. Day 1

  2. Attendee Check-in/Badge Pick-up

  3. Breakfast

  4. Morning Welcome

  5. The Zen of Whitespace: Slow Design for an Anxious World

    Most web pages are too fast or too slow. Last year, Zeldman showed us how to create design that works faster for customers in a hurry to get things done. This year he’ll show how to create designs that deliberately slow your visitors down, helping them understand more and make better decisions.

    Learn to make layouts that coax the visitor to sit back, relax, and actually absorb the content your team works so hard to create. Improve UX significantly without spending a lot or chasing the tail lights of the latest whiz-bang tech. Whether you build interactive experiences or craft editorial pages, you’ll learn how to ease your customers into the experience and build the kind of engagement you thought the web had lost forever.

  6. Designing for Slow Experiences

    Online experiences can be fast, efficient, easy, orderly-and sometimes, that’s all wrong. Users click to confirm too soon, confuse important details, or miss key features in product descriptions. Efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy…and that’s just right. By designing for pace, we can intentionally help users focus on details and gain confidence in their choices. We can also encourage their sense of discovery and help them build stronger memories.

    Not all experiences need to be slower, but by appreciating and identifying opportunities for friction as a feature we can support user experiences that demand greater care and attention. Together we’ll look to REI, Target, Fidelity, Patagonia, Disney, and others for lessons you can apply to aid learning, retention, and user satisfaction. Help your audience soak up the journey or just engage with more certainty, all by design.

  7. Designing for Personalities

    Just as our designs today must accommodate differences of gender, cultural background, and other factors, it’s time to create apps, websites, and internal processes that account for still another strand of human diversity: our very different personality types.

    In this new presentation, Sarah shares real-life case studies demonstrating how businesses and organizations large and small are learning to adjust the thinking behind their websites and processes to account for the wishes, needs, and comfort levels of all kinds of people.

    We know that the world is full of different conventions—currency, measuring systems, and more—and our web forms address these differences. Let’s do the same for the emotional and psychological assumptions behind our customer profiles. Let’s learn to design for a palette of different personalities.

  8. Generation Style

    Consider, if you will, CSS generated content. We can, and sometimes even do, use it to insert icons before or after pieces of text. Occasionally we even use it add a bit of extra information. And once upon a time, we pressed it into service as a hack to get containers to wrap around their floated children. That’s all fine—but what good is generated content, really? What can we do with it? What are its limitations? And how far can we push content generation in a new landscape full of flexible boxes, grids, and more? Join Eric as he turns a spotlight on generated content and shows how it can be a generator of creativity as well as a powerful, practical tool for everyday use.

  9. Making Things Better: Redefining the Technical Possibilities of CSS

    For years we’ve explained that the web is not like print; that a particular idea is not how things work on the web; that certain things are simply not possible. Over the last few years, rapid browser implementation of advances in CSS have given us the ability to do many of these previously impossible things. We can use our new powers to build the same designs faster, or we can start to ask ourselves what we might do if we were solving these problems afresh.

    In this talk, Rachel will look at the things coming into browsers right now which change the way we see web design. CSS subgrids allowing nested grids to use the track definition of their parent; logical properties and values moving the web away from the physical dimensions of a computer screen; screen experiences which behave more like an app, or even paged media, due to scroll snapping and multidimensional control. By understanding the new medium of web design we can start to imagine the future, and even help to shape it.

  10. Designing Intrinsic Layouts

    Twenty-five years after the web began, we finally have a real toolkit for creating layouts. Combining CSS Grid, Flexbox, Multicolumn, Flow layout and Writing Modes gives us the technical ability to build layouts today without the horrible hacks and compromises of the past. But what does this mean for our design medium? How might we better leverage the art of graphic design? How will we create something practical, useable, and realistically doable?

    In a talk full of specific examples, Jen will walk you through the thinking process of creating accessible & reusable page and component layouts. For the last four years, Jen’s been getting audiences excited about what, when, and why. Now it’s time for how.

  11. Opening Night Happy Hour

    Join us at A Happy Hour Apart, to be held right outside the main auditorium. We’ll provide tasty snacks and tastier beverages to recharge your body after a full day of recharging your mind!

  1. Day 2

  2. Breakfast

  3. Attendee Check-in/Badge Pick-up

  4. Morning Welcome

  5. How to Think Like a Front-End Developer

    The job title “front-end developer” is very real: job boards around the world confirm that. But what is that job, exactly? What do you need to know to do it? You might think those answers are pretty cut and dried, but they’re anything but; front-end development is going through something of an identity crisis.

    In this engaging talk, Chris will explore this identity through the lens of someone who has self-identified as a front-end developer for a few decades, but more interestingly, through many conversations he’s had with other successful front-end developers. You’ll see just how differently this job can be done and how differently people and companies can think of this role—not just for the sake of doing so, but because you’ll learn to be better at your own jobs by understanding how other people are good at theirs.

  6. From Ideation to Iteration: Design Thinking for Work and for Life

    Have you ever had a looming deadline and no idea where to start? Do you have a big task to face but are having trouble figuring out how to get there? Have you ever wanted to learn a technology, or build a side project but didn’t know what to build? In this talk, Una will go over an actionable approach and several techniques for applying design thinking to our work and every aspect of our lives. This includes ideating product features, blog post ideas, or even what general direction we want to move toward in our businesses. We’ll go over traditional approaches and breakout techniques that will leave you feeling more in control and ready to reach your goals.

  7. Move Fast and Don’t Break Things

    Performance is a high priority for any site of scale today, but it can be easier to make a site fast than to keep it that way. As a site’s features and design evolves, its performance is often threatened for a number of reasons, making it hard to ensure fast, resilient access to services. In this session, Scott will draw from real-world examples where business goals and other priorities have conflicted with page performance, and share some strategies and practices that have helped major sites overcome those challenges to defend their speed without compromises.

  8. Mobile Planet

    With 3.5 billion active smartphones on Earth, we’re now faced with the challenges and opportunities of designing planet-scale software. Through a data-informed, big-picture walk-through of our mobile planet, Luke will dig into how people use computing devices today and how the design of our products needs to adapt to this reality. He’ll cover key issues like app on-boarding and performance in enough detail to give you clear ways to improve first time and subsequent use of your mobile apps and sites.

  9. Unsolved Problems

    Technology products are being adapted faster than ever. We’ve spent a lot of time adopting new technology, but not as much time considering the social impact of doing so. This talk looks at large scale system design in the offline world, and takes lessons from them to our online work. You’ll learn how to expand your design approach from self-contained products, to considering the broader systems in which they exist.

  10. Putting the ‘Design’ in Design Systems

    Let’s face it: design systems are tools to largely help developers to create well-designed products. And that’s great! Consistency, headstarts, and shared standards are good for everyone. But where does that leave designers? How do we exercise the advantages of gorgeous art direction and intuitive interaction design? Why does it feel like the job we’ve been successfully doing for years is quickly fading away?

    Dan Mall has been coaching and working with in-house teams on their design systems for a few years. In this talk, he’ll share what he’s learned about each team member’s role, where to be efficient vs. where to be experimental, and how we can all better collaborate to benefit from everyone’s knowledge and skills.

  1. Day 3

  2. Breakfast

  3. Attendee Check-in/Badge Pick-up

  4. Morning Welcome

  5. Going Offline

    Web design is complicated. Web development is complicated. Everything seems to be constantly changing—there’s so much to keep track of. But there’s one thing we can confidently say for sure: websites need an internet connection in order to work. Right? Well, even that is no longer true. Thanks to the powerful technology of service workers, you can now design and develop websites that work offline. This is a game-changer! And now you’ve got something new you need to learn. But don’t worry—Jeremy is here to talk you through a whole range of offline strategies. By the end of this presentation, you’ll have all the knowledge and code you’ll need to free your website from the tyranny of the network connection.

  6. Animation on the Bleeding Edge

    As a community, we talk about how to animate on the web in terms of what’s possible—but where is animation heading? From the intersection of health and animation with biofeedback sensors, to teaching with web technologies, to the very future of what the browser will be capable of animating, we’re just getting started. In this engaging talk, Sarah will explore the latest bleeding-edge animation techniques, including native-like page transitions with client side rendering… and then will push them even further.

  7. Making Motion Inclusive

    Let’s clear the air about animation and inclusive design. It’s a common misconception that things like inclusive design and accessibility only come at the cost of design details like motion, but that’s just not the case. Whether it’s microinteractions, animated illustrations, or larger animated experiences, a little care and consideration can go a long way towards getting the best of both worlds.

    In this dynamic session, Val will show you how to build animated interactions with inclusivity in mind from the start. We’ll discuss how to apply web accessibility guidelines to modern web animation, when and how to implement reduced motion, and approaches to building up animated interactions for a solid standards base.

  8. Inclusive, by Design

    For years, conversations about accessibility have bubbled around designers and developers. We’ve seen waves of hope and despair as mainstream products hit the internet and include or exclude accessibility considerations, and subsequently people with disabilities. Then we hear people state emphatically “We aren’t intentionally excluding people with disabilities!” We hear it. But the reality is this: you’re not intentionally including them either.

    In this talk, Derek walks you through case studies of accessibility and inclusion on the web and with apps. You’ll get an inside look at the techniques he’s used with clients for the last decade, and at the lessons learned that help you move towards a truly inclusive design process. Put that all together, and you’ll leave with a repeatable framework for intentional inclusion in your design.

  9. The Customer-Obsessed Professional

    This is the Age of the Consumer. Never before have customers had more power, more connectivity, more information, or more tools. Today, it’s not about designing for the customer but with them. Supporting your company’s business and advancing your career in this new age takes three essential skills: Humility, Agility, and Simplicity.

    Gerry McGovern explores all three in this fast-paced and memorable all-new session. You’ll learn to enhance the humility skills of listening, collaborating, and using evidence instead of gut instinct. Become more agile by increasing the amount of customer feedback you receive, and developing faster methods to make changes to your code, content, or design. And master the key metrics of customer simplicity. You’ll leave inspired to improve how you serve your customer, and knowing how to prove to management that making things simpler for the customer is the best business case of all.

Pricing

Three-Day Pass March 4-6, 2019 $1,500.00 through January 14

Your Three-Day Pass includes admission to the three-day Seattle conference , breakfast and lunch on all three days, access to all social events, and schwag.

Monday-Tuesday Pass March 4-5, 2019 $1,100.00 through January 14

Your Monday-Tuesday Pass includes admission to the first two days of the Seattle conference, breakfast and lunch on both days, access to all social events, and schwag.

Tuesday-Wednesday Pass March 5-6, 2019 $1,100.00 through January 14

Your Tuesday-Wednesday Pass includes admission to the last two days of the Seattle conference, breakfast and lunch on both days, access to all social events, and schwag.

Monday Pass March 4, 2019 $600.00 through January 14

Your Monday Pass includes admission to the first day of the three-day Seattle conference, breakfast and lunch, and schwag.

Tuesday Pass March 5, 2019 $600.00 through January 14

Your Tuesday Pass includes admission to the second day of the three-day Seattle conference, breakfast and lunch, and schwag.

Wednesday Pass March 6, 2019 $600.00 through January 14

Your Wednesday Pass includes admission to the third day of the three-day Seattle conference, breakfast and lunch, and schwag.

Location

Westin Seattle
1900 5th Avenue Seattle, WA 98101

With a 24-hour fitness center, heated indoor pool, kids’ club, and more, The Westin Seattle Hotel is the ultimate downtown destination. Centrally located within walking distance of the Washington State Convention Center, Pike Place Market, CenturyLink and Safeco Fields, the Monorail, and Space Needle, The Westin Seattle Hotel offers the perfect Northwest escape. The Westin has arranged a special rate of $229/night for attendees of An Event Apart Seattle; visit their customized reservation page or call (206) 728-1000 and ask for the special “An Event Apart” rate.

Seating is limited — Register Now!