An Event Apart San Francisco 2018

Three days of design, code, and content

Set yourself apart.

An Event Apart San Francisco is two days of sessions from 12 speakers with intense focus on digital design, UX, content, code, and more. Following the two-day conference comes a full day, A Day Apart, with a single speaker diving deeply into one important topic.

Seating is limited — Register Now!

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Event Schedule

  1. Arrival Day

  2. Early registration/Badge pick-up

    Avoid the check-in line Monday morning by checking in Sunday afternoon outside the main ballroom. We’ll be fully staffed to get you checked in for the event, and to answer any questions you might have. Be the first to get all the goodies and breeze straight into the ballroom the next morning!

  1. Day 1

  2. Attendee Check-in/Badge Pick-up

  3. Breakfast

  4. Morning Welcome

  5. Beyond Engagement: the Content Performance Quotient

    Our products are tasked with providing ever-higher levels of “engagement.” But should they be? For many sites, analytics demonstrating high levels of “engagement” may actually be signs of failure. AEA co-founder and longtime web designer Zeldman introduces a new measurement of design success: the content performance quotient. Learn how relentlessly cutting needless content and architecture, fine-tuning UX and UI, and shoring up technical performance can create improved experiences that are better attuned to today’s web… and how to sell this profound change in design thinking to your bosses, clients, and colleagues.

  6. Full-Featured Art Direction for the Web

    Now that we have the tools to superpower our layouts, we can start to reimagine how we approach art direction and design on the web. By taking advantage of technologies, some new and some overlooked, we can create a progressively-enhanced design that’s powered by feature queries; one that’s localized for an increasingly global audience. In this talk drawn from her work for Slack and other properties, Mina walks through her process for enhancing design and shows how little changes lead to big design payoffs.

  7. The Neglected Art of Visual Hierarchy

    You might not realize it but you're probably neglecting visual hierarchy. It's one of the most overlooked techniques in our industry and yet it's present on every screen you design and threaded in every experience you create. Visual hierarchy is hard to get right largely because we weren't trained for it or haven't discussed it as heavily as other subjects in our industry. This session will arm you with a thorough understanding of visual hierarchy, equip you with techniques for mastering it, and empower you to convert team members into hierarchy enthusiasts.

  8. Making Things Better: Redefining the Technical Possibilities of CSS

    For years we’ve explained that the web is not like print; that a particular idea is not how things work on the web; that certain things are simply not possible. Over the last few years, rapid browser implementation of advances in CSS have given us the ability to do many of these previously impossible things. We can use our new powers to build the same designs faster, or we can start to ask ourselves what we might do if we were solving these problems afresh.

    In this talk, Rachel will look at the things coming into browsers right now which change the way we see web design. CSS subgrids allowing nested grids to use the track definition of their parent; logical properties and values moving the web away from the physical dimensions of a computer screen; screen experiences which behave more like an app, or even paged media, due to scroll snapping and multidimensional control. By understanding the new medium of web design we can start to imagine the future, and even help to shape it.

  9. Fit For Purpose: Making Sense of the New CSS

    The past year has seen an incredible explosion in what we can do with CSS—from stable flexbox to the dawn of Grid, there are more powerful tools in our toolbox than ever before. Each system is, in its own way, simple, but the multitude of choices can make your head spin. What are the pros and cons? Where are the strengths and weaknesses? How does a committed craftsperson choose? In this detailed talk, Eric will compare and contrast CSS features in a series of real-world design scenarios, illuminating not only what he chose in each situation, but more importantly, why, always with an eye on what trade-offs were made at what cost. You’ll come away with a better sense of how to put all these new CSS features to work for you right away.

  10. Everything You Know About Web Design Just Changed

    2017 saw a sea change in web layout, one that few of us have truly come to grips with. We’re standing at the threshold of an entirely new era in digital design—one in which, rather than hacking layouts together, we can actually describe layouts directly. The benefits will touch everything from prototyping to custom art direction to responsive design. In this visionary talk, rooted in years of practical experience, Jen will show you how to understand what’s different, learn to think through multiple stages of flexibility, and let go of pixel constraints forever.

  11. Opening Night Happy Hour

    Join us at A Happy Hour Apart, to be held right outside the main auditorium. We’ll provide tasty snacks and tastier beverages to recharge your body after a full day of recharging your mind!

  12. Special Screening: “Tim’s Vermeer”

    Tim Jenison founded NewTek in 1985, where he led the way in the development of a series of highly successful products, including DigiView (one of the first video digitizers for a computer), DigiPaint, and the Video Toaster®. Spurred by a growing obsession, he attempts to solve one of the greatest mysteries in all art: How did 17th century Dutch Master Johannes Vermeer (“Girl with a Pearl Earring”) manage to paint so photo-realistically—150 years before the invention of photography? The epic research project Jenison embarks on to test his theory is as extraordinary as what he discovers. Spanning eight years, Jenison’s adventure takes him to Delft, Holland, where Vermeer painted his masterpieces; on a pilgrimage to the North coast of Yorkshire to meet artist David Hockney; and even to Buckingham Palace to see a Vermeer masterpiece in the collection of the Queen.

    “An exquisitely fun documentary.” – Owen Gleiberman, Entertainment Weekly

    “A fascinating new documentary about art, obsessions, ideas and answers.” – Betsy Sharkey, The Los Angeles Times

  1. Day 2

  2. Breakfast

  3. Attendee Check-in/Badge Pick-up

  4. Morning Welcome

  5. The New Design Material

    Just as mobile defined the last decade of digital products, machine learning is set to define the next. Learn to use machine-generated content, insight, and interaction as design material in your everyday work. Refit familiar design and UX process to work with the grain of the algorithm, to help the machines solve real problems without creating new ones. This lively and inspiring talk explores the technologies and practical techniques that you can use today—like right now—not only to make existing products better but to imagine surprising new services. The challenges and opportunities of machine learning are plenty; learn to handle this powerful new design material with care and respect.

  6. Building More Expressive Products

    The products we design today must connect with customers across different screen sizes, contexts, and even voice or chat interfaces. As such, we create emotional expressiveness in our products not only through visual design and language choices, but also through design details such as how interface elements move, or the way they sound. By using every tool at our disposal, including audio and animation, we can create more expressive products that feel cohesive across all of today's diverse media and social contexts. In this session, Val will show how to harness the design details from different media to build overarching themes—themes that persist across all screen sizes and user and interface contexts, creating a bigger emotional impact and connection with your audience.

  7. Data Basics

    Whether you work on web or native apps, you’re probably seeing an increased demand to gather data about your product. The way we build products is always changing, and so too is the way we track how people use them—we’ve come a long way from the days of just tracking clicks and page views. In this detailed session, Laura will cover the latest trends in data collection, including tools and resources, working with data from multiple platforms, and developing a data strategy for your team.

  8. Inclusive UX: Techniques for Everyone

    You and your teams are doing the things that need to be done to create inclusive designs. You’ve been using meaningful, semantic markup from the get-go. You stopped using light grey on slightly darker grey text years ago. Designing and building your apps and sites in an accessible way is just how you work now—you have to try really hard to make things that don’t work with a keyboard. So, what’s next for you? How can you make sure that you’re delivering on the promise of the web by delivering an inclusive design that can be easily used by people with disabilities? In this talk, Derek will tackle the tougher problems through design approaches and practical development techniques that you need to create accessible, modern web sites.

  9. Performance as User Experience

    Design is problem solving. Each and every day, we are tasked with finding ways to reduce the friction our users experience on the Web. That means streamlining flows, reducing cognitive load, and writing more appropriate copy, but user experience goes far beyond the interface. Our users’ experiences begin with their first request to our servers. In this intensely practical session, Aaron will explore the ins and outs of page load performance by showing how he made the web site of the 10K Apart meet its own contest rules, by having a site that was functional and attractive even without JavaScript, and was less than ten kilobytes at initial load. You’ll walk away with a better understanding of the page load process as well as numerous ways you can improve the projects you are working on right now.

  10. Designing an Intuitive Navigation

    Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Familiarity, Unity, Essentiality, and Forward-Focus.

  1. A Day Apart

    This full-day session, which includes a full breakfast and lunch, follows An Event Apart and runs on Wednesday, December 12. Register for all three days and save more than $200 off the cost of registering separately for the conference and A Day Apart.

  2. Breakfast

  3. Attendee Check-in/Badge Pick-up

  4. Morning Welcome

  5. Navigating The CSS Renaissance

    What we can do with CSS has greatly increased over just the past year, let alone the past five. There are production-ready features you may not be aware of, or that you haven’t yet had the time to figure out. Is Grid really ready for prime-time, or are we being sold another far-off panacaea? Have they fixed flexbox yet? What’s up with writing modes, and why are they better than just rotating elements? How can we break out of our rectangular boxes and really shake up our layouts? There are just a few of the many, many questions we can (and should) be asking ourselves.

    The good news is that there are answers to all these questions, and long-time CSS veteran Eric Meyer is here to put as many as he can to rest. Join him for a full day of exploration and excitement, including but not limited to:

    • Patterns of combining feature and media queries
    • Figuring out flex
    • Getting a grip on grid
    • Fitting and positioning objects
    • Auto margins for fun and placement
    • Shadows and borders
    • The new alignment methods and when they’ll be ready
    • Writing modes, how to use them, and when not to use them
    • Masking elements with PNG, SVG, and more
    • Shaping content to fit floats

    The concentration will primarily be on things you can use right away, without mangling layouts for half your audience. There will be some looks ahead to what’s coming next, but the main focus will be on the here and now. If you’ve been struggling to balance backwards compatibility with future friendliness, all while trying to learn a bevy of new features, this Day Apart is absolutely for you. Take a break from the hubbub of the daily grind and spend a day really coming to grips with everything CSS has in store.

Pricing

Conference + A Day Apart Pass December 10-12, 2018 $1,600.00 through December 9

Your Conference + A Day Apart Pass includes admission to the two-day San Francisco conference and full-day session on day three, breakfast and lunch on all three days, access to all social events, and schwag.

Conference Pass December 10-11, 2018 $1,250.00 through December 9

Your Conference Pass includes admission to all sessions at the two-day San Francisco conference, breakfast and lunch on both days, access to all social events, and schwag.

Monday Pass December 10, 2018 $700.00 through December 9

Your Monday Pass includes admission to the first day of the three-day San Francisco conference, breakfast and lunch, and schwag.

Tuesday Pass December 11, 2018 $700.00 through December 10

Your Tuesday Pass includes admission to the second day of the three-day San Francisco conference, breakfast and lunch, and schwag.

Wednesday Pass - A Day Apart December 12, 2018 $700.00 through December 11

Your A Day Apart Pass includes admission to the full-day session “Navigating the CSS Renaissance,” breakfast and lunch, and access to all social events.

Location

Westin St. Francis
335 Powell St San Francisco, CA 94102

The Westin St. Francis has arranged special room rates for An Event Apart attendees: just $295/night plus free in-room internet access for the duration of your stay. Use Westin’s dedicated reservations page, or call (415) 397-7000 and request the “An Event Apart special rate.” Limited rooms are available at this rate, so don’t delay.

More than just a hotel, The Westin St. Francis on Union Square has been a celebrated destination since 1904. The historic Magneta Grandfather Clock located in the landmark lobby has been a popular gathering spot for generations of travelers, white marble columns, ornate balconies and intricate woodwork transport guests back to the elegance of yesteryear. Discover the allure of the city’s most charismatic and vital setting offering the grandeur of the past, coupled with contemporary luxury and style.

Seating is limited — Register Now!