San Francisco

Three days of design, code, and content with:

Set yourself apart.

An Event Apart San Francisco is three days of intense focus on digital design, UX, and more. If you care about creating the best possible experiences for the people who use your work, and crave concentrated time to level up your skills in the company of your peers, An Event Apart is the conference you’ve been waiting for.

Seating is limited — Register Now!

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Event Schedule

  1. Arrival Day

  2. Early registration/Badge pick-up

    Avoid the check-in line Monday morning by checking in Sunday afternoon outside the conference hall. We’ll be fully staffed to get you checked in for the event, and to answer any questions you might have. Be the first to get all the goodies and breeze straight into the ballroom the next morning!

  1. Day 1

  2. Attendee Event Check-in/Badge Pick-up

  3. Breakfast

  4. Morning Welcome

  5. From Research to Redesign: An Unexpected Journey

    Meaningful redesigns start with research. From competitive surveys to making sense of analytics, and from stakeholder interviews to customer research, every fact we uncover is another step in the direction of a design that solves real problems. Don’t have a dedicated researcher on your team? That’s okay! Because we designers and developers should do this work ourselves, anyway. Working with real examples, Jeffrey will show how, the more you learn, the better your designs will work—on multiple levels.

  6. Let’s Work Together!

    Nobody works alone in a vacuum, and successful work hinges on how well a team communicates and collaborates with each other. This talk will explore many methods, tools, and techniques teams use to produce great web experiences. How do front-end development teams make sure they write clean and consistent code together? How do designers ensure colors, typography, and other design elements are used correctly? What deliverables should be created in an effective web design process? How are decisions communicated with the team, stakeholders, and the broader organization? There are no “right” answers to these questions, but this talk will cover some important principles and helpful tactics to help your team make great work together.

  7. What Shall We Make?

    “Let’s make a website” doesn’t mean what it used to: the good old point-and-click interface is starting to look mighty quaint. Suddenly sites and apps can talk, listen, see, and sense. Backed by data mining and machine learning, they can predict our needs before we even know to ask. These interfaces are no longer limited to the screen, either, as objects, places, and even our bodies are lighting up with digital smarts. The tools are here, and it’s time for us to up our game. Take a practical tour of how you can apply these emerging techniques and interactions to your own digital services right now. Learn not only what you might make, but also to ask why. To what end? To whose benefit? As our interfaces become more intimate, more knowing, more ubiquitous, designers have fresh obligations to create experiences that are both meaningful and respectful. So, friends: what shall we make today?

  8. Graduating to Grid

    When CSS Grid Layout shipped into multiple browsers in the Spring of 2017 it heralded the dawn of a new way to do layout on the web. Now that the excitement of launch has passed, Rachel Andrew will take a look at what went right or wrong in these first few months, and offer help to those struggling to transition away from legacy methods. In a practical, example-packed hour, Rachel will help give you the confidence and practical skills to fully embrace Grid layout. We’ll compare common framework patterns to new Grid code, and learn how to create a workflow that is right up to date—a workflow grounded in new CSS, yet able to care for old browsers and ensure a good experience for their users.

  9. Designing with Grid

    Now that CSS Grid is here, what are we going to do with it? Sure, we can create page layouts very similar to the ones we’ve been using for the last decade, but Grid also opens up a world of new possibilities. Graphic designers of the 20th century fell in love with using grids for their layouts. How might we apply their ideas to the web, and what might have to change? What do we need to think about when designing for this new paradigm? In this far-ranging talk, Jen will explore the realities and possibilities of new layout technologies and how they will change our craft. You'll leave with exciting new techniques and ideas for your design and development toolkit—and, more importantly, with the inspiration to create bold, new, previously unimagined layouts for the 21st century.

  10. 10 Things You Can and Should Do With SVG

    You’re already aware of SVG. You already know it’s a vector image format. But how does that affect your daily life as a front end developer and designer? In this fun, compelling, and information-packed session, Chris will count down 10 things you could (and should!) be doing with SVG. It’s one of those technologies that is chock full of possibilities and benefits, yet conspicuously missing from most people’s toolbelts. Find out why it deserves a prime spot on yours.

  11. Opening Night Happy Hour

    Join us at A Happy Hour Apart, to be held right outside the main auditorium. We’ll provide tasty snacks and tastier beverages to recharge your body after a full day of recharging your mind!

  1. Day 2

  2. Breakfast

  3. Morning Welcome

  4. Choosing Your Animation Adventure

    Animation has come a long way on the modern web and now we have a long list of choices for how to make something move on screen: CSS, JavaScript, SVG, the Web Animation API. With so many options, how can you be sure which is the best choice for your project? With an eye to both the strategy and tactics of animation needs, you’ll learn what which web animation options are the best fit for common UI design tasks. Val will survey the full spectrum of animation options from CSS to React Motion and show which are best suited for things like state transitions, showing data, animating illustrations, or making animations responsive. You’ll also see how your choice of animation tools can impact performance, so you’ll leave knowing exactly which tools to choose for your animation needs.

  5. Story First: Crafting Products That Engage

    While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story. Whether you realize it or not in the moment, you experience everything as if it was a story. The better the story, the more likely you are to want to use a product, continue to use it, pay to use it, and recommend it to others. In this talk, you will see how taking a story first approach to product design and development will help you build more successful websites, apps, campaigns, and services that excite your customers, draw them in, incite them to action, and keep them engaged over time.

  6. Onboarding for Any Situation

    It’s tempting to create one-size-fits-all onboarding experiences, constrained to a new user’s first day with your product, but onboarding can serve a much broader purpose. Products are constantly evolving, people are constantly learning, and everyone learns at different speeds. In this session, Krystal will share how the principles, patterns, and techniques that underpin good new-user experiences can be effective throughout the entire customer journey. You’ll see how to build a toolkit of educational mechanisms that address a range of users and situations, and you’ll understand how to transform onboarding from a limited time engagement to a long-term system for continued education.

  7. Special Screening: “What Comes Next is the Future”

    Matt Griffin, Director/Producer

    What Comes Next Is the Future is a documentary film about the web created by Bearded founder Matt Griffin. It is the story of Tim Berners-Lee’s creation—how it came to be, where it’s been, and where it’s going—as told by the people who build it. In the film, Griffin knits together a narrative by mining dozens of conversations with important figures from throughout the web’s history.

  8. Design for Real Life

    We constantly stress test our work by subjecting it to a wide variety of devices, by simulating different connection speeds, and by testing it under extreme server load scenarios. But have you ever stress-tested your work for unexamined assumptions, emotional minefields, or usability in situations of extreme distraction? With a combination of real-world examples and interactive exercises, Eric will explore a number of ways to QA your work for real life, enabling it to serve more people, more of the time.

  9. Where Accessibility Lives

    You do your very best to make the things you design and build easy to use for everyone, including people with disabilities. The developer in you loves solving problems with code, automation, and a robust toolset. The designer in you craves exploration; you know that there's more to accessibility than a checklist-based set of requirements. What's the next step, then? Take your work to a new level by integrating accessibility and inclusion into your existing design and development process. When you achieve that level of process and toolset integration, accessibility lives in tools you're already using rather than in your head. At end of this engaging hour, you'll walk away with real-world examples of making accessibility live in your automation tools, style guides, pattern libraries, and design systems, ready to create a more accessible and inclusive web.

  10. Design Beyond Our Devices

    In this age of device diversity, we’ve been focusing less on pages, and more on patterns: reusable bits of design and content we stitch together into responsive design systems. But those patterns bring puzzles: how should they adapt, and why? And how do we, well, design with them? Let’s look at a few answers to those questions, and start moving our design practices beyond the screens in front of us.

  1. A Day Apart

    This full-day session, which includes a full breakfast and lunch, follows An Event Apart and runs 9:00am-4:00pm on Wednesday, November 1. Register for all three days and save more than $200 off the cost of registering separately for the conference and A Day Apart. Plus, if you register before early bird ends, you'll save another $100!

  2. Design for What’s Next

    Spend a day exploring the web’s emerging interactions and how you can put them to work today. Your guide is designer Josh Clark, author of Designing for Touch and ambassador of the near future. The day begins with a survey of familiar platforms—desktop and mobile—to uncover the new solutions that are replacing yesterday’s best practices. From there, we’ll move into newer design tools—speech, bots, physical interfaces, artificial intelligence, and more—to see how these fresh-from-the-future technologies fit into your everyday products and processes.

    You’ll learn the tools and techniques for prototyping and launching these new interfaces, but you’ll also learn the answers to foundational questions for all your projects:

    • How should we evaluate new technologies?
    • What’s the best way to gently introduce them to your organization and to your audience?
    • What’s the role of user research and prototypes?
    • How can play and experimentation lead to actual product?
    • What are designers’ responsibilities when rolling out new tech?
    • How do you support audiences that haven’t yet adopted the fresh and fancy?

    You’ll leave the day inspired to create—and ready for action.

     

Pricing

Conference Pass October 30-31, 2017 $1,045.00 Buy Now!

Your Conference Pass includes admission to all sessions at the two-day San Francisco conference, October 30-31, breakfast and lunch on both days, and access to all social events.

  • Early Pricing through August 28: $1,045.00
  • Standard Pricing through October 29: $1,145.00
  • At-the-Door Pricing through October 31: $1,245.00

A Day Apart Pass November 1, 2017 $549.00 Buy Now!

Your A Day Apart Pass includes admission to the full day session on November 1, breakfast and lunch on that day, and access to all social events.

  • Early Pricing through August 28: $549.00
  • Standard Pricing through October 29: $599.00
  • At-the-Door Pricing through November 1: $699.00

Conference + A Day Apart Pass October 30-November 1, 2017 $1,340.00 Buy Now!

Your Conference + A Day Apart Pass includes admission to the two-day San Francisco conference, October 30-31, and the full-day session on November 1, breakfast and lunch on all three days, and access to all social events.

  • Early Pricing through August 28: $1,340.00
  • Standard Pricing through October 29: $1,440.00
  • At-the-Door Pricing through November 1: $1,540.00

Location

Westin St. Francis 335 Powell St San Francisco, CA 94102

The Westin St. Francis has arranged special room rates for An Event Apart attendees: just $319/night plus free in-room internet access for the duration of your stay. Call (415) 397-7000 and request the “An Event Apart special rate.” Limited rooms are available at this rate, so don’t delay.

More than just a hotel, The Westin St. Francis on Union Square has been a celebrated destination since 1904. The historic Magneta Grandfather Clock located in the landmark lobby has been a popular gathering spot for generations of travelers, white marble columns, ornate balconies and intricate woodwork transport guests back to the elegance of yesteryear. Discover the allure of the city’s most charismatic and vital setting offering the grandeur of the past, coupled with contemporary luxury and style.

Seating is limited — Register Now!