Tara Hunt

TARA (“miss rogue ”) HUNT has spent most of her adult life online, either participating in or building communities—from the first wave of online marketing as it emerged in the late 90’s all the way to being a pioneer of new marketing in Silicon Valley in 2005, leading the wave into Web 2.0: the participatory web.

Tara understands how the the participatory web is changing all of our relationships: B2C, B2B and C2C. She doesn’t believe in pushing messages or creating strong brands, only in the power of building relationships. She co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve and how to embrace and adjust to all of the changes in culture businesses are facing. She blogs at HorsePigCow.

Tara wrote the book, The Whuffie Factor, to be available in April of 2009, published by Crown Business (division of Random House). The Whuffie Factor discusses the underlying secret of online communities: success in online communities is about building social capital online. Tara is now working on her next book, and speaks all over the world on the subjects of technology and marketing.