Steve Krug

After a decade writing computer manuals, in 1989 Steve Krug (pronounced “kroog”) moved up the food chain to usability testing and interface design so he could fix the problems instead of explaining them.

Since then, he’s evaluated and improved interfaces for a wide variety of clients, primarily in online services and the Web, including Apple, AOL, Netscape, the late, lamented Excite@Home, BarnesandNoble.com, Lexus.com, and Circle.com (originally Interactive Bureau).

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

He currently spends most of his time reviewing existing sites and designs for new sites, conducting usability workshops, and helping clients resolve thorny interface problems.