Kristina Halvorson

KRISTINA HALVORSON is widely recognized as one of the country’s leading web content strategists. She is the founder and president of Brain Traffic, a web content agency, and the author of Content Strategy for the Web.

For more than a decade, Kristina has led content projects for hundreds of websites across dozens of industries. She is a passionate advocate for web content strategy and speaks regularly on the topic to audiences around the country.

As president of Brain Traffic, Kristina oversees the agency’s three core service offerings: web content strategy, information architecture, and writing for websites. Brain Traffic content experts collaborate closely to make website content more useful, usable, consistent, and contextual.

Kristina is a past president of the Minnesota Interactive Marketing Association (MIMA), the country’s largest and most active IMA. Her professional background includes marketing, sales, public relations, and playwriting. When she’s not running around the country trying to annihilate bad web copy, Kristina can be found in St. Paul, Minnesota, chasing after her two kids and enjoying the weather year-round.

Photo: Warren Parsons. Used with permission.