Erin Malone

ERIN MALONE is a principal at Tangible ux. She has over 20 years of experience leading cross-disciplinary design teams and designing websites, applications, social experiences, and system-wide components and best practices.

Prior to Tangible, she spent four and a half years at Yahoo!, building and managing the Platform User Experience Design team responsible for creating the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library).

Additionally, she led the redesign of the Yahoo! Developer Network; helped develop the Yahoo! Open Strategy, including social platform offerings; oversaw the redesign of Yahoo!’s registration system; developed the user experience design team’s intranet; and worked on other cross-company initiatives, including community products and platforms.

Before Yahoo!, she was a Design Director at AOL, with teams working across community and personalized products, including AOL groups, AOL Journal (the first AOL blogging tool), My AOL, You’ve Got Pictures (AOL’s picture-sharing tool), Netscape Radio, AIM, and other products. Prior to AOL she was the Creative Director at AltaVista, and launched the AltaVista Live portal and the company’s community offerings. She built first generation entertainment guides and community tools at Zip2 for national newspaper partners including The New York Times and San Jose Mercury News, and early websites for AOL greenhouse partners.

She was the founding editor-in-chief of Boxes and Arrows, is the author of several articles on interaction design history and design management, and is a founding member of the IA Institute. She recently completed her first book for O’Reilly Media, Designing Social Interfaces: Principles, Patterns and Practices for Improving the User Experience, with Christian Crumlish.

Photo courtesy IxDASF.