Scott Berkun: How to Champion Ideas Back at Work

Nothing recharges your creative batteries like three days at a great web design and development conference. Ah, but what happens when you leave the event? How will you act on what you've learned? How can you persuade skeptical bosses and coworkers—folks who weren't even at the show—to let you use the challenging new ideas you picked up at the event, taking your organization's website to new heights?

In this 60-minute video, caught live at An Event Apart Orlando: Special Edition, master of design evangelism Scott Berkun (author, The Year Without Pants) discusses how to bend the brains of your coworkers and clients to your will. You'll get great advice on educating, inspiring, and leading people who don't understand what you do to begin with, and who don't necessarily prioritize great design and user experience. Don't miss this fun, funny, and insightful presentation—now online exclusively for the viewing pleasure of AEA Digest subscribers.

Scott Berkun is the bestselling author of five additional books, Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker, Mindfire: Big Ideas for Curious Minds, and The Ghost of My Father. He was a manager at Microsoft from 1994-2003 on projects including v1-5 (not 6) of Internet Explorer, and at WordPress.com from 2010 to 2012.

Scott makes a living as a writer and speaker, and his work has appeared in “The New York Times,” “Forbes” magazine, “The Economist,” “The Washington Post,” “Wired” magazine, and other media. He contributes to “Harvard Business” and “BusinessWeek” and has appeared on MSNBC, CNBC, and NPR as an expert on many topics. He writes frequently at his popular blog scottberkun.com and tweets at @berkun.

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