AEA Video: Jeffrey Zeldman – Content First

Video URL: http://vimeo.com/70977623

It’s another Full-length Friday! In this 60-minute video caught live at AEA Boston 2012, Jeffrey Zeldman (Designing With Web Standards) discusses the complexities of reader engagement on the multi-device web and shares how put users and content first.

The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.

An Event Apart will hold eight conferences in 2013 and 2014—each featuring a different line-up of brilliant speakers, offering fresh takes on the topics that matter most to passionate practitioners of standards-based web design. Following each two-day conference comes an optional all-day workshop.  Attend the AEA conference nearest you, or pick a city you’ve always wanted to visit. For the latest on AEA, follow us on Twitter and Facebook, or subscribe to our mailing list.