Join us for An Event Apart San Francisco

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The design conference for people who make websites.

An Event Apart San Francisco is an intensely educational learning session for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you’ve been waiting for. Join us for twelve great speakers and sessions, plus an optional third day on mobile design with Luke Wroblewski.

Seating is limited — Register Now!

Arrival Day:

  1. Early Registration

    Avoid the check-in line Monday morning by checking in Sunday night in the Regency Foyer on the lobby level. We will be fully staffed to get you checked in for the event and to answer any event questions you might have. Be the first to get all the goodies and breeze into the ballroom the next morning!

Day 1:

  1. Understanding Web Design

    When the institutions we have appointed to judge our best work do not understand the nature or value of that work, then our clients, bosses, and coworkers won’t understand it either. And their lack of understanding can put crippling limits on your professional happiness, your long-term career, and the success of your next project. It is hard enough to achieve good design when every stakeholder on your team understands it. But when half the people on your team, possibly including some key “creatives,” don’t know what you do or why you do it, it becomes impossible to deliver good design—design that delights, that achieves business goals and user goals, that creates communities, and that gives people capabilities they didn’t even know they wanted. Discover how to find the essence of our profession, and learn to become the ambassador for web design that our work and your career deserve.

  2. How To Champion Ideas Back At Work

    An Event Apart, as the name says, is special indeed. But what happens when you leave? How will you act on what you’ve learned? This talk by master of design evangelism Berkun will show you how to bend the brains of your coworkers and clients to your will! You’ll get great advice on educating, inspiring and leading people who weren’t even at the show. Don’t miss this fun closing talk that will ensure you get as much value from your time after An Event Apart as you did during.

  3. Memoirs of a #RWD Survivor

    On paper, the combination of fluid grids, flexible images, and media queries—what we call responsive web design—is easy. In reality, juggling myriad considerations can make designing and building a modern website a traumatic experience. Fear not: #RWD survivor Dan Mall will share stories from the trenches of both big and small responsive projects, show you how to tweak your waterfall methodology into something more effective, help you figure out where Photoshop belongs in your workflow, recommend a few new deliverables and artifacts, and suggest a new step-by-step process that will give you confidence to design and develop for a multi-device world.

  4. Lunch

  5. Screen Time

    When many of us were kids, screen time was how long we were allowed to sit in front of a TV. Screen time today is much more complex. People increasingly move between and simultaneously use screens of various sizes, proportions, and quality as they get online each day. From working around the differences in contrast between devices, to adjusting UI to compensate for different viewing differences; from RESS techniques to combine the best of server-side and responsive techniques, to the magic of vertical media queries and much more, you will gain a deeper understanding of screen time today, and explore new ways to design effective cross-screen experiences for tomorrow.

  6. Mind the Gap: Designing in the Space Between Devices

    There’s untapped magic in the gaps between gadgets. As devices multiply, the new opportunity is less about designing individual screens and more about designing interactions between them—often without using a screen at all! Learn to create web and app experiences that share control among multiple devices, using not only screens but sensors. The technology is already here in our pockets, handbags, and living rooms. Learn how to use it right now. 

  7. UX Strategy Means Business

    We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring that our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to be certain that we’re supporting and enhancing it, not taking away from it. You’ll learn how to integrate user experience strategy with your business’s objectives.

  8. Opening Night Party

    Jillian’s at Metreon
    175 Fourth Street
    San Francisco, CA 94103

    Come one, come all. Enjoy appetizers, desserts, and an open bar. Our space includes ten billiards tables, and we’ve hired a pool pro to come in and share tips and tricks.

Day 2:

  1. Enhance!

    We’re working on increasingly complex websites. There’s a temptation to match this growth with increasingly complex solutions. But there’s a real value in keeping things simple...or at least _starting_ things simple. If you can build a solid robust foundation, there’s a good chance that your work will be future-friendly. Prepare to have your brain subtly rewired as we look beneath the surface-level implementation details of the web to reveal the semantic structure below. Whether you’re publishing content or building the latest hot app, the principle of progressive enhancement will change the way you think about your work.

  2. Just Enough Research

    Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. This means countless strangers will be using our creations in a chaotic environment over which we have no control. Research is the key to grounding ideas in reality and improving the odds of success, but research can be a very scary word. It may sound like money you don’t have, time you can’t spare, and expertise you have to seek. Fear no more. Learn practical, effective, efficient techniques that work within any design and development process to give you invaluable insight into your users and what they need and value. Not only will you reduce the risk of a wrong guess, you’ll also uncover new opportunities for innovation.

  3. Content/Communication

    As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate. Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.

  4. Lunch

  5. Mike Monteiro TBD

    Mighty, majestic Michael Monteiro, co-founder of Mule Design and author of Design Is A Job, will dazzle us in his inimitable fashion: barbed, yet heartfelt; witty, yet down-to-earth and immediately actionable. We are still working with Mike to formulate the exact session title and description. Watch this space and sign up for this show.

  6. The Elusive, Inclusive Web App

    You're excited about the ubiquity of the web. You want to build broadly accessible web experiences. But you don't want to compromise on delivering compelling, immersive experiences that feel at home in today's devices, even alongside native apps. Guess what: you don't need to compromise. Scott will discuss goals, patterns, and techniques for building client-side web applications today, and show you how “universal access,” “responsive design,” and “web app” can work together beautifully.

  7. SVG is for Everybody

    While SVG isn’t exactly new, browser support is just getting to the point that we can use it without much worry. Even if we do need fallbacks for older browsers, modern tools make it easy. This makes now the perfect time to learn about SVG and how it can help you in everyday web design. Perhaps the most compelling reason: SVG images look sharp at any dimension with tiny file sizes—which is great for making responsive websites responsibly. You’ll also learn how SVG helps to easily create complex shapes, and how to use it to make icons that are more accessible than with any other web-based icon creation technique. You’ll learn how SVG can make customized complex graphics on the fly, create compelling animations and other interactions, and empower some pretty great designerly effects. We’ll end by discovering a cornucopia of SVG source materials that are easy to find and even easier to work with.

Day 3:

  1. A Day Apart: Mobile Design Now

    Mobile is eating the world. As portable computers continue to take over, PCs aren’t keeping pace and neither are our PC design tendencies. Simply porting over existing desktop experiences isn’t enough. We need to think, design, and build digital experiences differently for today’s mobile world.

    A Day Apart will not only illuminate the mobile opportunity but provide practical advice on how to take advantage of it. You’ll learn to:

    • avoid desktop tendencies that result in poor mobile experiences
    • design for how people actually use mobile devices
    • work with native and web design conventions
    • optimize designs for small screens
    • take advantage of mobile capabilities
    • start from the mobile experience and extend outward

    This full-day session follows An Event Apart San Francisco and runs 9:00am-4:00pm on Wednesday, November 19. You can register online and save over $100 when you sign up for all three days.

The Venue

The Palace Hotel 639 Market St San Francisco, CA 94105

The Palace Hotel has arranged special room rates for An Event Apart attendees: just $279/night for a single or double. Call (415) 512-1111 and request the “An Event Apart special rate.” Limited rooms are available at this rate, so don’t delay.

Centrally located downtown on Market Street, adjacent to the Financial District, The Palace Hotel is within walking distance of Union Square, the cable cars, the Embarcadero, Chinatown, AT&T Park, Yerba Buena Park, the San Francisco Museum of Modern Art, and the Theater District. North Beach and San Francisco Maritime National Historical Park are also nearby, along with award-winning restaurants.

Openlist says: “recommended by Gayot.com (it’s on their Top 10 list for Business Hotels), Fodor’s (it’s one of their hotel ‘Picks’), and seasoned travelers, who rate it 4-and-one-half stars.” Best of all, it’s the site of the conference. You can walk out of your room and into the show!