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Ten Commandments of Web Design
Thou shalt ship. Thou shalt iterate. Love thy reader as thyself. Like their biblical predecessors, the ten commandments of modern web design can inspire us to be and do better. Learn to think noncanonically about responsive layouts, to avoid bearing false visual witness, to keep the content holy, and more.
Faster Design Decisions with Style Tiles
Diving into responsive design projects can be daunting. Old design practices are cumbersome when thinking in terms of web systems that will span a wide variety of devices and dimensions. What if we had an artifact that not only helped us communicate with clients, but allowed for developers to jump into the project earlier? Style tiles are a design artifact consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web. They create a strong foundation early in the web design process for talking with clients, establishing a visual language, and working iteratively with developers. Learn how to apply design principles and bring confidence and agility to your process by using style tiles.
The web is universal and, in this talk, Tim Brown shows us how to practice typography in a way that is equally universal. Focusing on traditional typographic principles while also embracing progressive enhancement, Tim explains how fonts, CSS, web-enabled devices, and user contexts coexist. Together, we will reevaluate what it means to successfully set type — and inform our routine decisions about typefaces, font sizes, and white space.
It’s a Write/Read (Mobile) Web
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
The Map & The Territory
When we create for the web, we participate in a kind of public art. We code, we design, we build for an audience, shaping digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we’ll revisit what we’ve learned about responsive design, and ensure our content, not just our design, is readily accessible to them wherever and whenever they are. In doing so, we’ll look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the web—next.
The Mobile Content Mandate
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Opening Night Happy Hour
Media Temple’s opening night parties for An Event Apart are legendary. Join the speakers and hundreds of fellow attendees for great conversation, lively debate, hot snacks, cool music, and a seemingly endless stream of grown-up beverages.
Southside Spirit House
575 Howard Street
San Francisco, Ca 94105
Attendees only (no guests). Badges required. Kindly RSVP.
The Long Web
The pace of change in our industry is relentless. New frameworks, processes, and technologies are popping up daily. If you're feeling overwhelmed, you are not alone. Let's take a step back and look at the over-arching trajectory of web design. Instead of focussing all our attention on the real-time web, let's see which design principles and development approaches have stood the test of the time. Those who cannot remember the past are condemned to repeat it, but those who can learn from the past will create a future-friendly web.
Preprocessing is for Everybody
You’ve heard about CSS preprocessors. If you have yet to take the dive or have only dipped your toes in, let Chris convince you that you won’t regret it. Have you met resistance? Let’s try and convince your boss and colleagues. There may be some misconceptions going around that we need to nip in the bud. Then we’ll look at how preprocessors fit into the modern web development workflow, the evolving best practices for using them, and how to squeeze out all the benefit we can get from them.
Deep CSS Secrets
In this dynamic session, Lea will teach you how to take advantage of modern web standards in unconventional ways to solve common web design challenges. Learn about local attachments, dynamically calculated layouts, counteracting transformations, smart zebra striping, and many other fiendishly clever style tricks. In the process, you will gain a deeper understanding of how these new CSS features work, positioning you to both expand your toolkit and make better use of the tools you already know.
How Designers Destroyed the World
Designers have a responsibility, not only to themselves and to their clients, but also to the wider world. We are designers because we love to create, but creation without responsibility breeds destruction. Every day, designers all over the world work on projects without giving any thought or consideration to the impact that work has on the world around them. This needs to change. In this bluntly honest talk, Mike will invite you to consider your responsibilities as a designer and embrace your role as gatekeeper. You’ll learn how to increase your influence and be moved to use your powers for good.
Just Enough Research
Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. This means countless strangers will be using our creations in a chaotic environment over which we have no control. Research is the key to grounding ideas in reality and improving the odds of success, but research can be a very scary word. It may sound like money you don’t have, time you can’t spare, and expertise you have to seek. Fear no more. Learn practical, effective, efficient techniques that work within any design and development process to give you invaluable insight into your users and what they need and value. Not only will you reduce the risk of a wrong guess, you’ll also uncover new opportunities for innovation.
It’s a Great Time To Be a UX Designer
After years of wishing we’d be recognized and appreciated for the value we bring, we designers are now highly sought after. The demand for great design has never been higher! Yet, while we’re presented with more opportunities than ever, we also face increased challenges. Mobile design requires us to rethink how we design for screens and interaction. Agile methodology forces us to critically reevaluate best processes and techniques. Learn how we can deliver world-changing designs while our own world is dramatically shifting under our feet.
A Day Apart:
Workshop Day: The Web Everywhere – Multi-Device Web Design
The web no longer starts and ends on our desktop and laptop computers. Today, the tremendous growth of mobile devices is turning more and more people into multi-device and, as a result, cross-device users. Designing for this reality requires new ways of thinking and building for the web.
Join Luke Wroblewski, author of Mobile First (A Book Apart, 2012), for an up-to-the-minute, in-depth look at today’s multi-device ecosystem. Learn how mobile provides a foundation for this new reality, how to build on this foundation to reach an ever-increasing set of devices, and where the web will take us next.
Packed with all-new material, this is an absolutely essential workshop for anyone designing digital experiences in today’s rapidly changing multi-device environment.
This full-day session follows An Event Apart San Francisco and runs 9:00am-4:00pm on Wednesday, December 11. You can register online and save over $100 when you sign up for all three days.
The VenueThe Palace Hotel 639 Market St San Francisco, CA 94105
The Palace Hotel has arranged special room rates for An Event Apart attendees: just $279/night for a single or double. Call (415) 512-1111 and request the “An Event Apart special rate.” Limited rooms are available at this rate, so don’t delay.
Centrally located downtown on Market Street, adjacent to the Financial District, The Palace Hotel is within walking distance of Union Square, the cable cars, the Embarcadero, Chinatown, AT&T Park, Yerba Buena Park, the San Francisco Museum of Modern Art, and the Theater District. North Beach and San Francisco Maritime National Historical Park are also nearby, along with award-winning restaurants.
Openlist says: “recommended by Gayot.com (it’s on their Top 10 list for Business Hotels), Fodor’s (it’s one of their hotel ‘Picks’), and seasoned travelers, who rate it 4-and-one-half stars.” Best of all, it’s the site of the conference. You can walk out of your room and into the show!