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Understanding Web Design
When the institutions we have appointed to judge our best work do not understand the nature or value of that work, then our clients, bosses, and coworkers won’t understand it either. And their lack of understanding can put crippling limits on your professional happiness, your long-term career, and the success of your next project. It is hard enough to achieve good design when every stakeholder on your team understands it. But when half the people on your team, possibly including some key “creatives,” don’t know what you do or why you do it, it becomes impossible to deliver good design—design that delights, that achieves business goals and user goals, that creates communities, and that gives people capabilities they didn’t even know they wanted. Discover how to find the essence of our profession, and learn to become the ambassador for web design that our work and your career deserve.
Designing Using Data
Multi-platform design is hard. Decisions about content structure and hierarchy are often made hastily, with little foundation in reality. Instead of slavishly aping the latest UI trend, let’s design with data, producing designs and systems that yield predictable and desired results. Learn to design functional, beautiful interfaces with a solid backbone, supported by information-led processes tempered by your unique experience as a designer.
Responsive Design is Still Hard/Easy! Be Afraid/Don’t Worry!
Things sure have changed! In our multi-device world, waterfall methodologies and full page comps don’t cut it anymore. How are we expected to know how to build modern, responsive websites when everything we know seems to be wrong? Fear not! The stories and techniques in this session will help you make sense of it all, persuading clients to trust you more than ever, whipping Photoshop back into the right tool for the job, and helping you get your groove back.
When many of us were kids, screen time was how long we were allowed to sit in front of a TV. Screen time today is much more complex. People increasingly move between and simultaneously use screens of various sizes, proportions, and quality as they get online each day. From working around the differences in contrast between devices, to adjusting UI to compensate for different viewing differences; from RESS techniques to combine the best of server-side and responsive techniques, to the magic of vertical media queries and much more, you will gain a deeper understanding of screen time today, and explore new ways to design effective cross-screen experiences for tomorrow.
As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate. Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
UX Strategy Means Business
We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring that our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to be certain that we’re supporting and enhancing it, not taking away from it. You’ll learn how to integrate user experience strategy with your business’s objectives.
Opening Night Happy Hour
Come frolic with speakers and your fellow attendees! There will be an open bar for your thirst, sweet dessert treats to much on, and tunes by our DJ for your dancing pleasure. Plus great conversation and networking.
33 Stanhope St.
Boston, MA 02116
The Long Web
The pace of change in our industry is relentless. New frameworks, processes, and technologies are popping up daily. If you're feeling overwhelmed, you are not alone. Let's take a step back and look at the over-arching trajectory of web design. Instead of focussing all our attention on the real-time web, let's see which design principles and development approaches have stood the test of the time. Those who cannot remember the past are condemned to repeat it, but those who can learn from the past will create a future-friendly web.
Responsive Design Performance Budget
The best possible multi-device UX is one that gets users their content, appropriately adapted to their device and context, delivered quickly, and responding to every touch and swipe. Meanwhile, back in the real world, our projects are getting larger and more complex—making it harder and harder to deliver that ideal multi-device experience. Learn how small performance improvements (such as reducing touch latency) can have a huge impact. Get a deeper understanding of how browsers work and respond to your code. Discover surefire methods to get your users their content in under one second.
The Chroma Zone: Engineering Color on the Web
We use color every day, but how well do we really understand it? More often than not, we’re merely scratching the surface of a large and complicated discipline. In this dynamic session, we’ll scratch a little deeper. You’ll be surprised by how deep the colorful rabbit hole goes. How does color work on our screens? What’s the difference between color models and color spaces? Which existing features of CSS Color are we underutilizing? What’s in store for CSS Color level 4? This is not a design talk. It’s a technical talk about the inner workings of one of the most important aspects of design, with many practical takeaways. Whether you identify as a designer or a developer, you’ll walk out of this session with a newfound confidence about anything color related.
Mind the Gap: Designing in the Space Between Devices
There’s untapped magic in the gaps between gadgets. As devices multiply, the new opportunity is less about designing individual screens and more about designing interactions between them—often without using a screen at all! Learn to create web and app experiences that share control among multiple devices, using not only screens but sensors. The technology is already here in our pockets, handbags, and living rooms. Learn how to use it right now.
Web+: Can the Web Win the War Against Native Without Losing its Soul?
Native apps are eating web apps’ lunch. Why? We’ll look at attempts by browsers and standards bodies to close the technical gaps from “there’s an app for that” to “there’s an API for that;” examine how some recent attempts to compete with native have actually abandoned the web’s core strengths; and suggest a “Web+” path of righteousness for browser makers, standards wonks, and web designers and developers—a path that will help your website compete against native apps without sacrificing what makes the web great.
How To Champion Ideas Back At Work
An Event Apart, as the name says, is special indeed. But what happens when you leave? How will you act on what you’ve learned? This talk by master of design evangelism Berkun will show you how to bend the brains of your coworkers and clients to your will! You’ll get great advice on educating, inspiring and leading people who weren’t even at the show. Don’t miss this fun closing talk that will ensure you get as much value from your time after An Event Apart as you did during.
A Day Apart:
Mobile Design Now
Mobile is eating the world. As portable computers continue to take over, PCs aren’t keeping pace and neither are our PC design tendencies. Simply porting over existing desktop experiences isn’t enough. We need to think, design, and build digital experiences differently for today’s mobile world.
A Day Apart will not only illuminate the mobile opportunity but provide practical advice on how to take advantage of it. You’ll learn to:
- avoid desktop tendencies that result in poor mobile experiences
- design for how people actually use mobile devices
- work with native and web design conventions
- optimize designs for small screens
- take advantage of mobile capabilities
- start from the mobile experience and extend outward
This full-day session follows An Event Apart Boston and runs 9:00am-4:00pm on Wednesday, April 30. You can register online and save over $100 when you sign up for all three days.
The VenueBoston Marriott Copley Place 110 Huntington Avenue Boston, MA 02116
The Boston Marriott Copley Place has arranged special room rates and complimentary internet access for AEA attendees, starting at $299. To get these savings, call (617) 236-5800 and request the “special An Event Apart room rate.” Limited rooms are available at this rate, so don’t delay.
Located in beautiful and historic Back Bay, just off the Massachusetts Turnpike, four miles from Logan Airport and two minutes’ walk from the Back Bay Amtrak station, the Marriott Copley Place provides in-room, high-speed internet access; laptop safes and coolers; 27-inch color TV with cable movies, in-room pay movies, Web TV and Gameboy; luxurious bedding and linens, and more. Best of all, it’s the site of the conference. You can walk out of your room and into the show!