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Ten Commandments of Web Design
Thou shalt ship. Thou shalt iterate. Love thy reader as thyself. Like their biblical predecessors, the ten commandments of modern web design can inspire us to be and do better. Learn to think noncanonically about responsive layouts, to avoid bearing false visual witness, to keep the content holy, and more.
Faster Design Decisions with Style Tiles
Diving into responsive design projects can be daunting. Old design practices are cumbersome when thinking in terms of web systems that will span a wide variety of devices and dimensions. What if we had an artifact that not only helped us communicate with clients, but allowed for developers to jump into the project earlier? Style tiles are a design artifact consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web. They create a strong foundation early in the web design process for talking with clients, establishing a visual language, and working iteratively with developers. Learn how to apply design principles and bring confidence and agility to your process by using style tiles.
As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate. Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.
It’s a Write/Read (Mobile) Web
On the surface, content is king online. But digging deeper into the underbelly of the web reveals a complex ecosystem of communication and contribution that shapes the web and how we interact with it. What lessons can we learn from the web’s inner workings as we move to a mobile-driven, multi-device internet? Luke will not only lift the covers on where we need to focus our efforts but share lots of practical advice on how as well.
The Map & The Territory
When we create for the web, we participate in a kind of public art. We code, we design, we build for an audience, shaping digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we’ll revisit what we’ve learned about responsive design, and ensure our content, not just our design, is readily accessible to them wherever and whenever they are. In doing so, we’ll look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the web—next.
The Mobile Content Mandate
You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers; in the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile;” chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it, and explain how to get started with your mobile content strategy—defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Opening Night Happy Hour
407 Colorado St
Austin, TX 78701
Media Temple’s opening night parties for An Event Apart are legendary. Join the speakers and hundreds of fellow attendees for great conversation, lively debate, hot snacks, cool music, and a seemingly endless stream of grown-up beverages. Please RSVP so we can be sure there’s enough for everyone!
The Long Web
The pace of change in our industry is relentless. New frameworks, processes, and technologies are popping up daily. If you're feeling overwhelmed, you are not alone. Let's take a step back and look at the over-arching trajectory of web design. Instead of focussing all our attention on the real-time web, let's see which design principles and development approaches have stood the test of the time. Those who cannot remember the past are condemned to repeat it, but those who can learn from the past will create a future-friendly web.
Putting Your UI in Motion With CSS
Preprocessing is for Everybody
You’ve heard about CSS preprocessors. If you have yet to take the dive or have only dipped your toes in, let Chris convince you that you won’t regret it. Have you met resistance? Let’s try and convince your boss and colleagues. There may be some misconceptions going around that we need to nip in the bud. Then we’ll look at how preprocessors fit into the modern web development workflow, the evolving best practices for using them, and how to squeeze out all the benefit we can get from them.
Words can be a funny thing… we've had this word for a long time which helped define advanced experimentation and creative efforts: ”play.” It sounds dismissive, but it’s exactly the opposite: it’s critical to everything we do. Over time, new technologies and tools arrive, and in order to stay mentally stimulated, you need to engage in play to keep work interesting. In this entertaining and honest talk, Joshua Davis details his creative process and explains how work and play are companions in the battle against stagnation.
What Clients Don’t Know (and Why It’s Your Fault)
When in-house or external clients go out in search of design they often have no idea how to describe what they need, measure what they’re looking for, or evaluate who they might work for and subsequently, the work that’s produced. As designers it’s our job to help site owners and stakeholders figure these things out and to give them the tools and knowledge they need to evaluate whether what we do is what they need. Without that insight clients have nothing to go on but gut instinct and subjectivity. Learn how to give your clients and stakeholders the mental tools and vocabulary they need to help you create more successful sites.
It’s a Great Time To Be a UX Designer
After years of wishing we’d be recognized and appreciated for the value we bring, we designers are now highly sought after. The demand for great design has never been higher! Yet, while we’re presented with more opportunities than ever, we also face increased challenges. Mobile design requires us to rethink how we design for screens and interaction. Agile methodology forces us to critically reevaluate best processes and techniques. Learn how we can deliver world-changing designs while our own world is dramatically shifting under our feet.
A Day Apart:
Workshop Day: The Web Everywhere – Multi-Device Web Design
The web no longer starts and ends on our desktop and laptop computers. Today, the tremendous growth of mobile devices is turning more and more people into multi-device and, as a result, cross-device users. Designing for this reality requires new ways of thinking and building for the web.
Join Luke Wroblewski, author of Mobile First (A Book Apart, 2012), for an up-to-the-minute, in-depth look at today’s multi-device ecosystem. Learn how mobile provides a foundation for this new reality, how to build on this foundation to reach an ever-increasing set of devices, and where the web will take us next.
Packed with all-new material, this is an absolutely essential workshop for anyone designing digital experiences in today’s rapidly changing multi-device environment.
This full-day session follows An Event Apart Austin and runs 9:00am-4:00pm on Wednesday, October 02. You can register online and save over $100 when you sign up for all three days.
The VenueThe Hilton Austin 500 East 4th Street Austin, TX 78701
The Hilton Austin has arranged special room rates for An Event Apart attendees: just $254/night for a single or double plus free wireless internet for the duration of your stay. Call (512) 482-8000 and request the “An Event Apart special rate” or go to our special reservations page. Limited rooms are available at this rate, so don’t delay.
The Hilton Austin is located right in the heart of downtown, only one block from Austin’s famous Sixth Street nightlife and a short stroll to entertainment, shopping, and dining in the Warehouse Entertainment and 2nd Street Districts. It’s also convenient to lots of attractions such as the Capitol Building, Bob Bullock Texas Historical Museum, and the LBJ Presidential Library. The hotel provides spacious guest rooms, wireless and wired Internet options, a variety of delicious dining options, and an on-site health club and spa. Best of all, it’s the site of the conference. You can walk out of your room and into the show!