The event has ended, but the memories remain.
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Avoid the check-in line Monday morning by checking in Sunday night just outside the Windsor Ballroom. We will be fully staffed to get you checked in for the event and to answer any event questions you might have. Be the first to get all the goodies and breeze into the ballroom the next morning!
Understanding Web Design
When the institutions we have appointed to judge our best work do not understand the nature or value of that work, then our clients, bosses, and coworkers won’t understand it either. And their lack of understanding can put crippling limits on your professional happiness, your long-term career, and the success of your next project. It is hard enough to achieve good design when every stakeholder on your team understands it. But when half the people on your team, possibly including some key “creatives,” don’t know what you do or why you do it, it becomes impossible to deliver good design—design that delights, that achieves business goals and user goals, that creates communities, and that gives people capabilities they didn’t even know they wanted. Discover how to find the essence of our profession, and learn to become the ambassador for web design that our work and your career deserve.
Faster Design Decisions with Style Tiles
Diving into responsive design projects can be daunting. Old design practices are cumbersome when thinking in terms of web systems that will span a wide variety of devices and dimensions. What if we had an artifact that not only helped us communicate with clients, but allowed for developers to jump into the project earlier? Style tiles are a design artifact consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web. They create a strong foundation early in the web design process for talking with clients, establishing a visual language, and working iteratively with developers. Learn how to apply design principles and bring confidence and agility to your process by using style tiles.
The Nimble Process: Think Before You Design
Design processes vary from person to person, but there is always room to improve and evolve the way we work. We have many tools to help us achieve polished designs earlier than ever now, but many times knowing which tool or method to choose when can influence the strength of our ideas. Is analog better that digital? At what point do you start working in a browser instead of Photoshop? Learn how getting ideas out quickly through prototyping, sketching, and iteration can help you work and test more quickly, while also working smarter.
When many of us were kids, screen time was how long we were allowed to sit in front of a TV. Screen time today is much more complex. People increasingly move between and simultaneously use screens of various sizes, proportions, and quality as they get online each day. From working around the differences in contrast between devices, to adjusting UI to compensate for different viewing differences; from RESS techniques to combine the best of server-side and responsive techniques, to the magic of vertical media queries and much more, you will gain a deeper understanding of screen time today, and explore new ways to design effective cross-screen experiences for tomorrow.
Mobile First Responsive Web Design
Mobile first and responsive web design aren’t simply two great tastes that go great together—they represent far more than that. Mobile first responsive web design is the responsible way to build responsive design—the best way to create something that is both responsive from a layout and a performance perspective. But if mobile first is the right way to approach responsive design, then why are so few people doing it? Dig into why mobile first responsive design matters, and the techniques needed to make it work.
UX Strategy Means Business
We are in an age where poor user experiences become the focus of nationwide attention. One doesn’t need to look beyond recent catastrophes, such as Apple’s iOS6 Maps, Healthcare.gov, and the demise of Blackberry’s smartphone to see the necessity of getting the experience right. Yet, what do we know about ensuring that our next design isn’t going down the same road as those that have failed before us? We need to understand how design integrates with our organization’s strategy, to be certain that we’re supporting and enhancing it, not taking away from it. You’ll learn how to integrate user experience strategy with your business’s objectives.
Opening Night Happy Hour
Buckhead Bottle and Bistro
268 E. Paces Ferry Rd.
Atlanta, GA 30305
Our opening night party shouldn’t be missed! Join the speakers and hundreds of fellow attendees for great conversation, lively debate, great music, tasty desserts, and a seemingly endless stream of grown-up beverages.
Co-Design, Not Redesign
Organizations continue to pile features and fixes onto the redesign process. Companies that overlooked mobile are making big changes in a panic, while those with designs suitable for any device aren’t sure what to do next. One thing that won’t change is that people crave easier, faster, and more widespread access to their information and tools. Learn how service design thinking, lean approaches to user experience, and co-design processes offer an alternative to the money pit, and deliver experiences that delight your users.
The Developer’s Ampersandwich
Ever spent countless hours crafting a totally awesome type system for your beautiful design, only to have it lost in translation when it goes to development? Examine type and icon fonts through a developer lens, and learn how designers and front-end developers can work together to get everyone on the same (elegantly designed) page!
Your Browser is Talking Behind your Back
Designing Using Data
Multi-platform design is hard. Decisions about content structure and hierarchy are often made hastily, with little foundation in reality. Instead of slavishly aping the latest UI trend, let’s design with data, producing designs and systems that yield predictable and desired results. Learn to design functional, beautiful interfaces with a solid backbone, supported by information-led processes tempered by your unique experience as a designer.
The Past, Present, and Future of Responsive Images
The goal of a “responsive images” solution is to deliver an image ideally suited to the end user’s ever-changing context, rather than serving the largest potentially necessary image to everyone. Unfortunately, this hasn’t proven to be quite so simple in practice as it seems to be in theory. Small screens should get smaller images, sure, and large screens should get larger ones. Naturally, only high-resolution displays should qualify for high-resolution images, but what if that user has limited bandwidth available? Would the low-resolution image be preferable—and at what point? Explore the path to a standardized solution, look at some of the proposals that will be shaping our future work; and learn techniques we can use to start saving our users’ bandwidth today.
A Modern Designer’s Canvas
Finding the right medium to express our ideas on the modern web, without becoming intoxicated by our processes or falling in love with our tools, takes courage. Summing up two days of learning, designer Andrew Clarke shares the lessons that he’s learned that will help you to take what you’ve learned at this conference and build on it to make something even better.
A Day Apart:
Mobile Design Now
Mobile is eating the world. As portable computers continue to take over, PCs aren’t keeping pace and neither are our PC design tendencies. Simply porting over existing desktop experiences isn’t enough. We need to think, design, and build digital experiences differently for today’s mobile world.
A Day Apart will not only illuminate the mobile opportunity but provide practical advice on how to take advantage of it. You’ll learn to:
- avoid desktop tendencies that result in poor mobile experiences
- design for how people actually use mobile devices
- work with native and web design conventions
- optimize designs for small screens
- take advantage of mobile capabilities
- start from the mobile experience and extend outward
This full-day session follows An Event Apart Atlanta and runs 9:00am-4:00pm on Wednesday, February 19. You can register online and save over $100 when you sign up for all three days.
The VenueInterContinental Buckhead Atlanta 3315 Peachtree Road NE Atlanta, GA 30326
The InterContinental Buckhead Atlanta has arranged a special room rate of $199 plus free internet access for AEA attendees. To get these savings, call (404) 946-9000 and request the “special An Event Apart room rate.”
The InterContinental Buckhead Atlanta sets high standards of quality with international flair and southern hospitality. This non-smoking hotel on Peachtree Road puts you close to the Buckhead community’s thriving business and shopping districts, and provides easy access to attractions such as the Georgia Aquarium, the High Museum of Art, the New World of Coca-Cola, and the CNN Studio Tour.